OUR STORY
Innit started because we were fed up with uncomfortable cotton boxers that sagged, smelled, and fell apart too fast. We’re just a couple of guys who wanted something better, underwear that actually works in real life. Then we tried bamboo viscose and the difference was insane: softer, cooler, fresher, and built to last. From that moment we knew we had to share it.
Today, Innit is trusted by thousands of men who just like us were tired of settling for less. We’re not a big corporate brand, we’re people who care about comfort, quality and honesty. And we’ll never sell anything we wouldn’t wear ourselves.
We knew it from the first moment
When we first discovered bamboo viscose, it honestly changed everything. We source our fibers straight from the heart of Vietnam, where bamboo grows fast, naturally, and without the need for chemicals or pesticides.
The first time we tried it, we couldn’t believe how it felt, insanely soft, breathable, and naturally cool to the touch. Unlike cotton, it doesn’t trap heat or moisture, and it doesn’t hold onto odor. You stay fresh, dry, and comfortable no matter what you’re doing.
But what really surprised us was how durable it was. After hundreds of washes, the fabric still held its shape and softness. That’s when we knew: bamboo wasn’t just better, it was the future of underwear.
Built for real life
We don’t just design our boxers, we live in them. Every pair gets tested by us long before it ever reaches a customer. From early mornings to long workdays and intense workouts, Innit boxers are made to handle it all.
We spent months perfecting every little detail. The waistband that stays in place without digging in. The legs that don’t ride up or twist. The fit that feels like it was made just for you. And the fabric that keeps you cool and dry, even when life gets hectic.
Innit was made for real people with real routines. For those who value comfort but still need performance. Every stitch, every choice, every fiber was made to keep you moving comfortably, no matter what your day brings.